The REDO Initiative Identity Design
Design System · Identity Design · Web Design
Americans, and the rest of the world, are throwing away more and more electronic waste. Most would recycle, but there is no standardized way of doing so, so they opt to throw it out. There needs to be a unified system, supported by industry and retail, that is easy and inexpensive enough for everyone to use.
Recycling / Reclamation of Electronics and Digital Objects (REDO) is the solution. This identity design’s focus was to create a full system of drop off points, collectors, recyclers, and data security standards that allow for all strata of users and consumers to responsibly consume and dispose of their electronics and appliances. From the street level user, small business, government, and Fortune 500 companies, all would be serviced through REDO.
The packaging for new, small purchases could include prepaid postage and double as a container to send your previous gadget to a local recycler. Retailers would have packaging and labels for small to medium sized devices and there would be partnerships with local junk collection services for pickup of larger items and bulk recycling from business and government. Any items that are mildly broken or still working can be refurbished and donated to low-income areas while broken items could be responsibly recycled and mined for their precious materials. Anything with possibly sensitive data would be wiped using the same standards that the U.S. government uses, allowing for the former owner to have zero concerns for using the services.
Click HERE to see how the system would work and HERE for user personas.
I wanted this logo to elude to a rewinding process, but be highly graphical to separate it from the packaging it would be placed on.
The REDO color palette. I wanted the colors to be vibrant, but something you could expect to find in nature.
What a consumer would find inside the packaging of a new product. A prepaid label that seals the box for transport and an awareness/instruction card for the REDO initiative.
The REDO awareness/instruction card. This was designed to also work as a poster when printed at larger sizes.
The included prepaid label would rebrand the box with the REDO logo as well as seal the box for the transportation of the device to be recycled.
What a new television on display would potentially look like with a REDO rating sticker attached. From a distance it is instantly identifiable as a REDO compliant device with a gold rating.
The REDO Plus labeling would show that the product was designed and built to not only contain recycled materials, but also to be taken back by the original manufacturer at no cost to the consumer.
Products would be rated using a color code system to show how much of the product uses recycled materials. An example of what the REDO sticker would look like on an large appliance.
A closeup of the sticker. It explains the certification and how to get more information.
The one page REDO awareness site. It explains how REDO works, why one should recycle e-waste, and how to spread the word. It also has facts about e-waste and the types of materials in everyday electronic goods.
An example of the REDO campaign awareness poster.